How
I start my veil business
Agustini : Hey, Evi !
Long time no see! And now your veil business has gone into a great success. Its
a wonderful
Evi :
Thank you, Agustini. I’m still trying as best as I can to satisfy every
customer.
Agustini : Wow. Can you
tell me the story of your success, Evi?
Evi :
Well, before my business goes this big, I also experienced hard times. At the
first time starting out my veil, the place where I made the veil was in my house . I did everything by myself.
I made design of veil, I chose kind of cloth, I sewed the veil, I marketed my
veil to my friends in the college and my neighbours. I tried my best to satisfy
people and make them love my veils.
Agustini : And then…
what happened next?
Evi :
Over time, many people began to like my veils. Seeing that opportunity, with
adequate fund of bank loan and driven by strong will, I decided to build and
open up my own veil store. It wasn’t still a large veil store.
Agustini : Did many
people come to buy right after you opened the veil store?
Evi :
It was like I needed to start over again. I had to introduce my new-open veil
store to people once more. I made brochures and leaflets to get people know my
veil and I also marketed my veil by internet in social media like facebook,
instagram, online shop and so on. Finally, people started to come over my veil
store. My veil customers then increased in number by the help of mouth-to-mouth
promotions. That was how my marketing strategy worked.
Agustini : Wow, weren’t
you overwhelmed to handle those customers all by yourself?
Evi :
Of course, I had trouble to meet customer’s demands. Therefore, I decided to
employ workers to work on my veil store. I started out employing 10 workers; 8
workers to work with me making design of veil and sew , and the rest became
cashier and salesclerk that serve customers.
Agustini : Do you need
more workers then?
Evi :
Of course, my scale of production was getting massive over time. Therefore, I
started to employ more workers, enlarge and trim up my veils store, enhance my
business strategy until today.
Agustini : What do you
consider as the most important thing in running your veil business?
Evi :
Definitely, costumer’s satisfaction. I wouldn’t have run my business smoothly
if I belittled customer’s satisfaction. One satisfaction of a customer is
enough to attract other customers to come.
Agustini : That’s
great, Evi. Thank you for sharing. I wish your story can be helpful for me
someday.
Evi :
You’re welcome, Agustini.
